Mercredi, 15 février 2012

LAVAL SURPREND ET PERFORME

la reussite
Andrée Courteau, présidente-directrice générale de Tourisme Laval

L’industrie touristique se développe dans des créneaux complémentaires tels le tourisme sportif, le tourisme d’affaires et le récréotourisme, ce qui fait d’elle l’une des régions les plus performantes à ce chapitre au Québec.

 

À preuve, Laval a enregistré l’un des meilleurs taux d’occupation, sinon le meilleur, pour ses établissements hôteliers en 2011 à l’échelle de la province. Pour Andrée Courteau, présidente-directrice générale de Tourisme Laval, la mission de l’organisme cadre parfaitement dans la nouvelle vision adoptée par la ville, ÉvoluCité. « Notre rôle premier est évidemment de promouvoir Laval et ses différents attraits touristiques. L’organisme est également responsable de l’accueil et voit à l’orientation du développement touristique lavallois ».

C’est dans cette mission de développement que le rôle de Tourisme Laval s’intègre parfaitement à la vision globale dont s’est dotée Laval. ÉvoluCité est une démarche municipale qui vise à aménager et à développer le territoire selon une approche basée sur l'urbanisme durable. ÉvoluCité est l’image d’une démarche municipale qui s’échelonne sur plusieurs années et qui vise à orienter le développement du territoire lavallois vers un équilibre urbain. Tourisme Laval a développé son expertise et bâti sur le créneau d’excellence qu’est le tourisme d’affaires. Ce dernier représente plus de 55 % de la clientèle touristique lavalloise. Combinée au tourisme familial, l’offre touristique globale comprend une foule d’activités et de sites à visiter.

« Il ne faut pas non plus négliger le tourisme sportif, avec les nombreux tournois qui sont présentés annuellement sur le territoire. En combinant ces trois clientèles, Laval peut se vanter d’afficher le meilleur taux d’occupation hôtelière au Québec », a tenu à préciser Madame Courteau. « Les tourismes d’affaires, familial et sportif font partie des produits extrêmement populaires et permettent à une destination comme Laval de vivre, non pas seulement 3 mois par année, mais aussi à l’automne et au printemps, périodes des congrès, et durant l’été, où le tourisme familial est dominant, ce qui nous permet de tirer admirablement notre épingle du jeu », explique Andrée Courteau.

C’est depuis 2002 que l’organisme  a choisi d’attirer une offre touristique accrue s’adressant aux familles. Il en allait de même pour le tourisme sportif. S’en est suivit un mariage intéressant avec Laval Technopole, l’entité chargée du développement économique, afin de solliciter certaines entreprises pour qu’elles viennent s’installer à Laval. « Nous avons concentré ces nouveaux venus dans certaines grappes géographiques afin d’éviter l’éparpillement sur le territoire. Ainsi, certains produits novateurs ont répondu à l’appel. Je pense notamment à Sky Venture, Maeva Soft et biens d’autres. Sans compter le Cosmodôme, qui compte maintenant sur trois nouvelles missions spatiales virtuelles. Des produits qui sont uniques au Québec ».

La famille, les affaires et le sport. Voilà les trois cartes dont disposent Andrée Courteau et son équipe pour faire de Laval l’une des destinations les plus branchées au Québec. Décidément, il y a plein d’affaires à faire à Laval.

Tourisme Laval
480, Promenade du Centropolis
Laval (Québec) H7T 3C2
Tél. : 450 682-5522

Source : LaMetropole.com

TOURISME LAVAL

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Cet article est classé sous :Tourisme Laval Richard Marcil
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